Usage and insights

A look into what you can get from the CDI2 ecommerce customer data infrastructure system

Customer data infrastructure System usage

Channel Evaluation

CHANNEL CAMPAIGN EVALUATION

Obtain a fast multi-perspective performance evaluation understanding of your channels and campaigns. Identify in no time your champions and performance drivers, as well as your bottlenecks and problem cases.

CAC + pCAC + CPRO

Have always a clear understanding of your media cost performance over time, in order to spot growth opportunities and to early flag potential problems.

Performance View
Cohorts

COHORTS + PAYBACK

Understanding customers’ return and payback behavior is key to any enduring growth project. Hindsight evaluation combined with predictive modelling is key to provide the right data-driven guidance.

CLV + CAC

Profitable and substantial growth is a game of acquisition numbers, controlling the acquisition costs and improving your customers’ lifetime values. We help you to steer them all three together in the right direction.

Campaign Evaluation
Product Performance

PRODUCTS PERFORMANCES

Measure your products attractiveness and performances across multiple KPIs. This enables to spot opportunities, identify bottlenecks, and ultimately improve conversion rates and profitability.

LANDING PAGES + EVENTS IMPACT

A funnel flow performance understanding in terms of the impact of landing pages, on-site events, product and content information, etc., is crucial to enormously improve conversion rates. Often this is a low hanging fruit for big improvements. Constant A/B testing and improvement is key.

Conversion Funnel Steps

ATTRIBUTION RESULTS IN PLATFORMS

Support smart bidding and audience creations by programmatically uploading attribution results directly via the API to the platforms: Google Ads (via GCLID) and Facebook (various optional parameter). This also allows you to see the attribution data directly in the platform UIs next to your campaigns and ads.

CDI2 Conversion API Usage

CUSTOM DASHBOARD

CDI2 is all about bringing data insights into daily use. So any perspectives, KPIs or visualizations you need can be build. It is your system and it should optimally support you in your work as best as possible. 

Performance General

CONTACT US

Drop us a line and keep in touch

CDI2 ecommerce data system team
Marketing Analytics Tool CDI2

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