Acquisition
Understand which campaigns are really strong in bringing you in contact with new customers, also know their real CAC.
RETENTION
Know what brings your customers back, their lifetime values, their return patterns and how to best address specific customer segments.
best budget use
Dynamically allocate your budget to optimize your objectives: high ROAS, short payback periods, maximum sales at given CAC limits…
PRODUCT OPTIMIZATION
See how customers interact with your platform, understand price and offer attractiveness, improve your funnel steps.
Have always a clear understanding of your media cost performance over time, in order to spot growth opportunities and to flag potential problems early on.
Customer Data Infrastructure and Insights is all about bringing data insights into daily use. So any perspectives, KPIs or visualizations you need can be build. It is your system and it should optimally support you in your work as best as possible.
DATA-DRIVEN ATTRIBUTION
Our multi-touch attribution model provides unique insights into every customer journey, to understand interactions: what creates demand and how to keep engagement up.
CONVERSION API USAGE
Upload attribution data and user engagement events server-side to your marketing platforms via their Conversion APIs. By doing this, you can:
-Optimize your ad spend,
-Help the platform’s algorithm to create optimal audiences.
KEY POINTS
Interested in more information? Reach out to one of our specialists or even book a demo right away: